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AVEDA's mission statement:
"Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility - not just in the world of beauty, but around the world."
"Amy’s is the only place I will go to get my hair done. The Aveda products are so nice smelling, and always leave my hair feeling and looking great. At my most recent visit I cut my hair for the first time in 6 years. It was very nervous about this but the staff was so helpful. We made a plan about what I wanted, and they did everything to make me feel more at ease. I got a 6-inch cut with a partial color, and I couldn’t be happier with the results."