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AVEDA's mission statement:
"Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility - not just in the world of beauty, but around the world."
"One of the most comfortable, enjoyable Aveda experiences ever!!! Every person there was committed to my well-being, my comfort and my satisfaction. I have never had such a wonderful experience in an Aveda salon before, and I have been going to Aveda salons for over 14 years. Many thanks to everyone there---and I am a customer for life!"