AVEDA's mission statement:
"Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility - not just in the world of beauty, but around the world."
anonymous, 01/11/18
"I have been an Aveda customer for over thirty-five years. I love the Aveda products, and the professional manner of the stylists wherever I've gone. ... I was very happy with my first experience at Amy's Salon, and made another follow-up appointment. My stylist did a wonderful job and followed through from the beginning to the end. I'm very, very happy!"